In the NewFronts pitch, Vice Media Group also announced: Meanwhile, Vice’s call to action to the ad industry on Black Lives Matter keywords comes as Facebook faces a widening “#StopHateForProfit” boycott by marketers (including Magnolia Pictures, Ben & Jerry’s, REI, North Face and Patagonia) who say they are halting spending on the platform for the month of July to protest the social giant’s inaction on issues related to racist content, hate speech and misinformation. She also cited Vice research that found from February-March 2020, topics about the COVID-19 pandemic were 137% more likely to end up on blocklists. “It proves advertisers are blocking this topic, making it difficult to support the most important job we have: journalism.” “That’s not OK,” said Cooke, who joined Vice in 2018 from CBS News. She didn’t identify the company but said “it was sent the very same week that the corporation issued a statement in support of the Black Lives Matter movement.” In one instance, an ad agency “representing a large entertainment corporation” sent Vice a blocklist that included “Black people” and “Black Lives Matter,” according to Cooke. “In some cases, campaigns outright canceled because of the unrest,” she said. That, according to Cooke, is the result of brands and agencies specifically blocking their ads from being next to “quality journalism” about these issues. In a recent internal analysis, Vice Media Group discovered that content related to the death of George Floyd and resulting protests was monetized at a rate 57% lower than other news content.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |